TEMPE, Ariz., Oct 10, 2023 - On a quest to eliminate abandoned online shopping carts, GoDaddy (NYSE: GDDY), the company that helps entrepreneurs thrive, and PazeSM, an online payment solution developed by Early Warning Services, LLC, are partnering to help small businesses provide more convenient online checkout experiences for consumers. GoDaddy is the first website builder to integrate Paze into small business’ customer checkout experience.
More than half of Americans say they would stop shopping with a merchant that doesn’t accept payments from digital wallets. Small businesses with a GoDaddy Online Store using GoDaddy Payments will be able to accept Paze transactions, which includes over 150 million eligible credit and debit cards within Paze.
At checkout, consumers using Paze can skip manual card entry and pay in seconds without creating new usernames or passwords. Backed by financial institutions consumers trust, the Paze streamlined process is designed to simplify checkout, reduce abandoned shopping carts and help position small businesses for growth. Plus, businesses using GoDaddy Payments save over 20% on card processing compared to other leading providers and keep more of what they make.
“Abandoned carts are difficult to convert after the fact, so it’s vital to get the checkout process right,” said Head of Payments Products at GoDaddy, Saurabh Mangal. “GoDaddy Payments’ partnership with Paze will aid small businesses in streamlining their customers’ checkout experience and help close more sales.”
Paze is available in pilot to select U.S.-based businesses on GoDaddy’s platform, with the full launch coming soon. Entrepreneurs can visit the Paze blog to learn more, or godaddy.com/websites/online-store to set up a GoDaddy Online Store with GoDaddy Payments, which will automatically accept Paze transactions once the rollout is complete.
About GoDaddy
GoDaddy helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a professional website, attract customers, sell their products and services, and accept payments online and in-person. GoDaddy's easy-to-use tools help microbusiness owners manage everything in one place and its expert guides are available to provide assistance 24/7. To learn more about the company, visit www.GoDaddy.com.
About Paze
Paze is a reimagined online payment solution that banks and credit unions offer to consumers and merchants, combining all eligible debit and credit cards into a single wallet and eliminating manual card entry. Solving long-standing challenges in e-commerce, Paze provides an easy experience consumers and merchants can trust. At general availability, more than 150 million debit and credit cards will be available to consumers for making online purchases. To learn more about Paze, visit www.paze.com. Paze is operated by Early Warning Services, LLC, an innovator in payment and risk management solutions.
October 4, 2023
Merchants and consumers want an easy and secure online payment experience at checkout. If the process is difficult, merchants risk losing the sale. Trust is essential. Digital Commerce 360 conducted a survey, “Optimizing the E-commerce Payment Experience,” where merchants said their customers abandon carts when they are asked to enter their credit card information at checkout.
Download our report to explore:
Check out with confidence, check out with Paze.
Access Paze from your participating bank's or credit union's mobile apps.
With Paze, your actual card number isn’t shared with online merchants.
Skip entering full card details at checkout, eligible cards are already in your Paze wallet*.
*Activation required.
Available at select merchants, look for the Paze logo at check out
Paze, offered by banks and credit unions you already use, provides added security when you check out online because your full card number is not shared with merchants, plus it’s fast and convenient.
You don’t need to sign up—just activate Paze from mywallet.paze.com or your bank or credit union’s mobile app or website. Then, look for the Paze logo when you check out at a participating merchant. Or, enter the email address or phone number you use with your bank or credit union when shopping online.
Paze uses the same email address and mobile number associated with your participating bank or credit union account. Be sure to enter this email or phone number if prompted at a participating merchant’s checkout.
If you need to update your email or phone number, you can do this on your bank or credit union's mobile app or website.
Only eligible U.S. credit and debit cards from participating banks and credit unions can be used with Paze. If you do not see one of your cards in your Paze wallet, the card may not be eligible for Paze or may not currently be available through your financial institution.
If you do not see a card that you believe should be eligible for Paze, please contact your bank or credit union directly for specific eligibility card guidelines.
To view your eligible cards, visit mywallet.paze.com or your bank or credit union’s mobile app or website.
If you are checking out at a participating merchant and don’t see Paze as a payment option, try the following:
Paze is offered by your participating bank or credit union. For support, please call your bank or credit union directly via the number printed on the back of your card.
Paze is brought to you by the company behind the Zelle® network.
Zelle, the Zelle related marks, and the color purple are registered trademarks or otherwise claimed by Early Warning Services, LLC. Other product and company names mentioned herein are the property of their respective owners.
Have questions? Connect with our sales team or get a demo.
When Paze keeps your eligible cards ready to go….there’s nothing to get ready for.
There’s still time to earn up to $100 back* when you use Paze checkout at your favorite fast food restaurants!
Spend $10, get $10 back as a statement credit, up to 10 times, now through September 10, 2026.
Terms apply. See link in bio to learn more.
Paze lit up State Farm Arena for one of this summer's hottest music tours — bringing sunshine, sunflowers, and serious perks to fans.
At the center of it all: a blooming photo wall featuring florals from 1-800-Flowers.com, a participating online merchant in our latest offer. Through September 10, 2026, eligible consumers can earn a $10 statement credit when they spend $10 or more and check out with Paze at participating online merchants (up to 10 times per eligible card). Terms apply.
Fans struck a pose at the activation before their favorite pop star hit the stage, while select concertgoers were surprised with an unforgettable upgrade to the Paze premium suite, where they enjoyed incredible views and VIP treatment. As the night wound down, Paze sent fans home with 1,000 sunflowers to commemorate the evening with a beautiful keepsake.
From unforgettable fan moments to meaningful merchant partnerships, Paze is redefining what checkout can feel like — rewarding, seamless, and worth talking about.
