Merchants and consumers want an easy and secure online payment experience at checkout. If the process is difficult, merchants risk losing the sale. Trust is essential. Digital Commerce 360 conducted a survey, “Optimizing the E-commerce Payment Experience,” where merchants said their customers abandon carts when they are asked to enter their credit card information at checkout.
Download our report to explore:
- How merchants can reduce friction and eliminate steps during the checkout process.
- Research that indicates financial-institution-offered digital wallets provide security without adding more transaction fees for merchants.
- Why merchants benefit by providing customers with the payment options they want at checkout.
- Why consumers trust their banks more than other providers to offer a digital wallet.