A new national campaign featuring Elizabeth Banks and Gabrielle Union brings together trusted financial institutions and leading merchants, giving millions of Americans an easy checkout experience they deserve.
For years, the industry has focused on making checkout faster with fewer clicks and less friction.
But our latest research shows consumers are telling a different story. Security and fraud protection are the top drivers of payment choice, far ahead of speed. The problem isn’t that checkout is too slow. It’s that they don’t trust it.
Trust is built over time
Most consumers have been with their primary financial institution for years. They rely on those institutions to safeguard their money, resolve issues, and stand behind every transaction.
That trust advantage is clear in our research: 85% of consumers trust their primary bank with payment information, compared to 60% for tech companies and 58% for large retailers.
Paze® starts where trust already exists
Paze is built on a simple idea:
The best way to improve checkout is to start with trust that’s already been earned.
Paze is offered by participating U.S. banks and credit unions, building upon the confidence consumers have in their financial institutions into their checkout experience.
With Paze:
- Eligible cards are pre-loaded, with no new accounts to create
- No new usernames or passwords are required
- Actual card numbers are not shared with merchants
- Your bank or credit union remains at the center of the transaction
It’s not a new relationship, but an extension of one you already trust. It’s the easy checkout that comes with eligible accounts.
Paze. It checks out®
Paze is launching a national campaign running across TV, streaming, digital, out of home, and social to bring together awareness, credibility, and action into a single, unified message.
The campaign features Elizabeth Banks and Gabrielle Union, two voices who bring confidence and relatability to the role financial institutions play in everyday life.
With a playful nod to “banks” and “credit unions,” they embody how trusted relationships extend all the way to checkout. Their delivery is polished, fun, and perfectly on brand.
👉 Check out our commercial spots on YouTube
A network built for checkout
Paze isn’t just a checkout button. It’s a coordinated ecosystem:
- Offered by banks and credit unions consumers know and trust
- Merchants bring relevance and real-world use cases
- Our national campaign brings consistency and awareness
In a world where consumers are increasingly cautious about sharing their information online, the future of checkout won’t be defined by speed alone. It will be defined by whom stands behind it. That’s why we’re working with our ecosystem partners to move consumers from awareness to action at scale.
at checkout?